23 February 2009 – Contract hire news – smart fortwo diesel ad campaign
Smart contract hire customers rejoice, the new smart fortwo diesel is finally in the UK, so customers who are coming to the end of their current contract hire agreements could soon be switching over to a ultra-low emission, 83mpg* smart fortwo diesel model.
Smart are giving the launch of their new fortwo diesel, which is the most fuel-efficient production car with a combustion engine, a big marketing push.
First there is the TV advertising campaign that shows the smart fortwo diesel at a filling station. With a full tank of fuel the fortwo diesel drives off. Thousands of other cars ‘fly’ through the pumps before the smart fortwo diesel returns, illustrating the fuel efficiency of the car which can do up to 621 miles one a tank of fuel.
The theme continues through the rest of the smart fortwo diesel marketing campaign. A direct mail piece designed as a flicker book depicts a journey between Leeds and Luxembourg – a distance of 621 miles. The mailer will be sent to existing customers as well as potential new ones.
The marketing people at smart have also created an MPU promotional message that will appear on lifestyle and motoring sites promoting the fuel-efficiency of the smart fortwo diesel. Type your postcode in and you will be given details of a location 621 miles away that you may be of interest to you. Smart fortwo diesel contract hire customers could visit with just one tank of petrol.
Just for fun we did a little research of our own. Contract hire customers in Plymouth could have a day out in Aberdeen with their smart fortwo diesel and just one tank of petrol each way. At around 617miles and a journey time of 10hrs 38 minutes^ it would be an early start though.
Along the coast to Brighton and our contract hire customers could take their new smart fortwo diesels to the Trafford Centre for a spot of shopping. A round trip of 526 miles^ would be no problem for the smart fortwo diesel on just one tank of fuel.
Our contract hire customers in Newcastle with a new smart fortwo diesel on the drive could catch a concert at the O2 in London and still have fuel left in the tank when they got home from the 570 mile round trip*.
If you’ve seen the ads and now want to get behind the wheel of a new smart fortwo diesel call City Vehicle Leasing on 0844 375 3263 for a personalize contract hire quotation.
*83mpg combined cycle.
^Mileage data and journey times – Google maps.
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