19 February 2009 – Contract hire news – Is a smart fortwo for you?
Smart contract hire customers come in all shapes and sizes. Whilst you might expect the car that is tiny on the outside, to be rather similarly proportioned on the inside, smart’s tardis-like interior space means that whilst it may only have front seats, cabin space has not been sacrificed in creating a car just 5ft high and 8 ft 10in long – as at least one known member of the Tall Persons Club GB & Ireland who owns a smart fortwo would no doubt testify.
This has got the smart contract hire team here at City Vehicle Leasing wondering. As the smart fortwo isn’t just a car for small people, is there is a certain ‘type’ of person who chooses a smart fortwo as their mode of transport? Very much in the way that dogs are supposed to be a lot like their owners, are smart contract hire customers like their smart fortwos in any discernable way?
Discounting business contract hire customers who run smart fortwo’s as company cars - where the attraction is often a combination of smart’s eye-catching promotional opportunities and its economical and environmental credentials - we focused our attention on car leasing customers who have leased a smart fortwo on personal contract hire.
Just ten years old, smart is one of the newest car brands in the world. It’s a car that challenges convention in every way. From is micro-size to its ultra low emissions and fuel consumption. But rather than be dull and purely functional, smart is a small car with a big personality. Not content to mingle with the masses, smart stands out from the crowd of fairly boring, similarly designed cars on UK roads.
So what about the people who drive the smart fortwo?
Statistically speaking personal contract hire customers who choose smart will more likely than not be male, well-educated and the first to embrace new technology. They are defined more by their attitude than by their age or profession, are open to new ideas and challenge convention.
When asked about the reasons for choosing a smart car the answers given include, because the car is special, because it identifies them as an individual and because it’s fun.
If smart is about innovation, fun and functionality, it would seem as if like dogs and their owners the smart fortwo is similar in many respects to its drivers. Whilst smart contract hire customers may not look alike, they may have similar outlook to life and share similar values and aspirations, whatever shape or size they may be.
If you think a smart fortwo is for you, find out how to contract hire one by calling City Vehicle Leasing on 0844 375 3263.
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